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The Journal

Stitched stories
& style guides.

Embroidery deep-dives, oversized styling guides and care how-tos — straight from the Prinova studio.

How to Style an Oversized Tee: 5 Streetwear Looks That Actually Work
Featured · how to style oversized t-shirt

How to Style an Oversized Tee: 5 Streetwear Looks That Actually Work

Oversized doesn't mean shapeless. Five easy streetwear formulas — from clean minimal to full layered fits — built around a heavyweight embroidered tee.

Aug 19, 20262 min read
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Stitched, Not Printed: Why Embroidery Beats Print Every Time

embroidery

Stitched, Not Printed: Why Embroidery Beats Print Every Time

Most graphic tees are printed in seconds and fade in months. Ours are stitched, thread by thread. Here's why embroidery is the difference you can feel — and why it outlasts every print.

Aug 14, 20262 min
Embroidered vs Printed T-Shirts: Which Lasts Longer?

embroidered t-shirts

Embroidered vs Printed T-Shirts: Which Lasts Longer?

Screen prints crack, fade and peel. Stitches don't. Here's the honest breakdown of embroidery vs printing — durability, texture, washing and value.

Aug 14, 20262 min