Thread, Ink & Attitude

Prinova makes heavyweight oversized tees with the artwork stitched straight into the fabric — not sat on top of it. Wear it, wash it, live in it. The design stays.

We started because printed graphics let us down. They crack, they fade, they peel after a summer of wear. Embroidery does not. So we build every piece around a dense, hand-finished stitch on a garment heavy enough to carry it: boxy shoulders, a proper drop, and cotton with weight you can feel the moment you pick it up.

Small Range, No Filler

We release a tight edit rather than a hundred variations of the same shirt. Each design gets weeks of sampling — thread colour, stitch density, placement on the chest — before it ever goes live. If it does not feel worth owning for years, it does not make the cut.

Made To Be Worn Hard

Everything is cut for a relaxed, unisex oversized fit and pre-shrunk so it holds its shape. Cold wash, inside out, hang to dry and the stitching will outlast the trend that made you buy it. Sizes run S to XL, with fit and fabric notes on every product page so you can size up or down with confidence.

Shipped From The UK

We pack and dispatch from the UK within one to two working days, with tracking on every order and worldwide delivery available. UK orders over £50 ship free. Something not right when it lands? You have 30 days to send it back.